Hi there! My name is Julia, and I'm the face behind the business. My personal style is a combination of boho + a rocker chick so that's what I currently stock. I was frustrated growing up not able to find my style in a store, so I started my own!

I want to help people feel like the best YOU they can feel like. Sometimes that's through a new hair color, sometimes it's through a photoshoot, and sometimes it's through a new outfit. I am a firm believer that beauty comes from the inside, but quite frankly, sometimes it just helps to get a new pair of jeans that make you feel good.

Join me on this journey to create a world of badass, rock star women who will stop at nothing to get what they deserve while looking and feeling their best. 

XOXO, Julia